Last updated: August 30, 2026
At The Better40+, your privacy is important to us. This Privacy Policy explains what information may be collected when you visit thebetter40.com, how that information may be used, and the choices available to you.
Information We Collect
The Better40+ does not require you to create an account or provide personal information simply to read the website.
We may collect information in the following ways:
Information you provide voluntarily
If you contact us by email, we may receive information such as your name, email address, and any information you choose to include in your message. We use this information only as reasonably necessary to respond to your inquiry or provide the service you requested.
Information collected automatically
When you visit the website, certain technical and usage information may be collected automatically through cookies and similar technologies. This may include information such as your browser and device type, pages viewed, approximate geographic location, referring website, and how you interact with the site.
Google Analytics
The Better40+ uses Google Analytics to help us understand how visitors find and use the website. This information helps us evaluate website traffic, understand which content is useful to readers, and improve the website.
Google Analytics may use cookies and similar technologies to collect information about your use of the site. Google Analytics may collect information such as session statistics, approximate location, browser and device information, and interactions with pages and site features.
Google Analytics uses first-party cookies, including cookies used to distinguish visitors and sessions. Google states that Google Analytics does not log or store individual IP addresses.
You can learn more about Google’s Analytics data practices and privacy controls through Google’s documentation.
Cookies
The Better40+ may use cookies and similar technologies for purposes such as website functionality, analytics, remembering preferences, and understanding how visitors use the website.
Some cookies may be placed by third-party services used on the site, such as Google Analytics.
You can control or delete cookies through your browser settings. Depending on your location and applicable law, you may also be presented with options to accept or reject certain non-essential cookies.
Disabling certain cookies may affect some website functionality.
Affiliate Links
The Better40+ participates or may participate in affiliate marketing programs.
This means some links on the website may be affiliate links. If you click an affiliate link and make a purchase, The Better40+ may receive a commission at no additional cost to you.
When you click an affiliate link, the third-party retailer or affiliate network may use cookies or similar tracking technologies to determine that you were referred by The Better40+. Those third parties have their own privacy policies and data practices.
For more information about our use of affiliate links, please see our Affiliate Disclosure.
Third-Party Websites
The Better40+ contains links to websites operated by third parties. We are not responsible for the privacy practices, content, or policies of those websites.
We encourage you to review the privacy policies of any third-party website you visit.
How We Use Information
Information collected through the website may be used to operate and improve The Better40+, understand website traffic and reader behavior, respond to inquiries, maintain website security and functionality, and comply with applicable legal obligations.
We do not sell your personal information.
Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.
Analytics and other third-party services may retain information according to their own retention policies and settings.
Your Privacy Choices and Rights
Depending on where you live, you may have rights concerning your personal information, including the ability to request access to or correction of certain personal information held about you, or to withdraw consent where applicable.
You may also control cookies through your browser settings and, where available, through the website’s cookie or consent controls.
Google provides additional privacy controls, including a browser add-on that can prevent Google Analytics measurement.
Children’s Privacy
The Better40+ is intended for an adult audience and is not directed toward children.
We do not knowingly collect personal information from children through the website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time as the website, the services we use, or applicable requirements change.
When changes are made, the “Last updated” date at the top of this page will be revised.
Contact Us
If you have questions about this Privacy Policy or how The Better40+ handles personal information, you can contact us at:
The Better40+
Email: info@thebetter40.com